Public Relations Assistant

MODULES

•       Introduction to PC*

•       Windows*

•       Word Processing*

•       Spreadsheets*

•       Presentation Graphics*

•       Understanding the Internet*

•       Outlook*

•       Introduction to Public Relations*

•       Principles of Journalism*

•       General Office Practice*

•       Business English*

•       Integrated Marketing Communication 1 (OINT11615)*

•       Principles of Customer Service*

All modules are compulsory and must be passed.

*Formative Assessments are undertaken and the highest grade achieved in Formative Assessment is retained. The final grade is based on the Summative Assessment only. A maximum of one (1) additional supplementary assessment opportunity is provided for the Summative Assessment, which will be charged for.

 

PERSONALITY PROFILE

Confident | Articulate | Responsible | People Skills | Enjoy Organising | Enjoy Presenting

 

OUTCOMES

•       Ability to operate effectively in the workplace using a number of Windows-based end-user applications

•       Ability to practise inside an integrated marketing communications department

•       Ability to demonstrate an understanding of the place of public relations in the organisation

•       Ability to demonstrate an understanding of ethics in public relations

•       Ability to assist with preparation of PR strategy and budget within an organisation

•       Ability to help arrange functions and conferences

•       Ability to assist with media relations

ENTRY REQUIREMENT

National Senior Certificate; or National Certificate (Vocational) L4; or equivalent qualification OR Learners can apply for RPL entry into the Programme from the Academic Committee at Boston Head Office.

PROGRAMME CATEGORY

 

BOSTON SHORT LEARNING PROGRAMME

On successful completion the Learner will be issued a Boston Short Learning Programme Public Relations Assistant including a total of 34 Higher Education credits on NQF L5 (HCLP1, HCLT1, HINT1) and 14 Higher Education credits on NQF L6 (HCLT2)

Contact your nearest Boston College branch for more information on this short learning programme or one of our related public relations courses.  

 

FURTHER STUDY OPPORTUNITIES

On successful completion the Learner may apply for admission with advanced placement to an accredited Boston Higher Education Programme.