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Look into other people's business

You’ve taken a quick peek at the photos of the Kardashian/West wedding that took place over the past weekend, right? So did most of us. Not necessarily because we’re interested in the whole over-the top-event or in the personal lives of Kim the reality star and Kanye the rapper. Uh-uh, we’re not really interested. The real reason why most of us took the trouble to have a look at the pictures is because we realise that it is important to know what’s happening around us and to know what people are talking about. This is true in every sphere of life and business, says Kerry Damons of Boston City Campus & Business College.


“By knowing what people talk about and what they really want, a company can come up with an innovative product or service and make a lot of money,” Damons points out. “Take the cell phone for example. Martin Cooper who is regarded as the father of the cellphone, realised that people wanted the freedom that comes from anytime, anywhere telephony. He came up with the first portable cellular phone in 1973 while working for Motorola and led the 10-year process of bringing it to market. And the rest is history, as they say - Cooper is now 88 years old and the cellphone is a device that completely revolutionised life as we knew it.”
According to Damons, if you are about to choose a course of study, it is important to apply this principle of knowing what is happening out there. What skills and knowledge does the economy need? You should also be listening to what people, especially employers, are saying. What kind of courses and skills do they value?  Damons points out that learning programmes in business management and human resource management count among the courses that are highly valued by the business community at this point in time.

“Given the economic times we live in, the business community particularly needs people that have the ability to prepare budgets and analyse financial information; who can communicate at all levels; who are able to operate the most widely used software packages; can make decisions and take leadership roles; and that excel at thinking strategically to come up with strategic plans,” she says.


Boston  offers tuition in business management at its campuses spread throughout the country. Compulsory subjects include financial management, entrepreneurship and applied psychology in the first year; business management 2 and project management in the second year; and applied research and brand management in third year. [delete choice subjects] To view the complete list of subjects and credits required visit www.boston.co.za.


“At Boston we focus on the actual requirements of commerce and industry, enabling learners to participate successfully in a fiercely competitive environment,” says Damons. “For example as part of business management studies, students do modules in computer literacy, including spreadsheets because in today’s business environment it is essential to be proficient in all things IT.”
To enrol for the Boston business management diploma on NQF Level 6, you need to have a national senior certificate or equivalent qualification. In terms of personality traits, you should be a responsible person, have leadership qualities, have an analytical mind and get on well with people.
The human resource management learning programme covers modules such as the HR function, labour relations, training and development, practical bookkeeping, principles of business communications as well as spreadsheets and word processing.
Once you complete this programme, you should have the skills that are essential to succeed as an HR practitioner as well as have an understanding of the issues that dominate the HR arena of today.


The entry requirement for the HR management programme is also a national senior certificate or equivalent qualification. Your personality traits must include an affinity for people, a caring disposition, good communications and negotiating skills, and leadership potential.
For more information or to apply for these learning programmes, contact Boston City Campus & Business College on 011 551-2000, e-mail info@boston.co.za, visit www.boston.co.za or Facebook.


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