Higher Certificate in Marketing Practice

H.Cert. (Marketing Practice)

SAQA ID 97230

This programme is offered by Boston City Campus & Business College Orange Grove in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.

This unique qualification provides graduates with endorsement for admission to Bachelor’s degree study from the South African Matriculation Board, subject to their rules.

Please download the Fact Sheet for additional, detailed programme information - click here.

 

MODULES

Semester A

•       Computer Literacy 1 (HCLP1161)*

•       Computer Literacy 2 (HCLP2161)*

•       Marketing Management 1 (HMKT11615)**

•       Entrepreneurship 1 (HENT11615)**

•       Brand Management 1 (HBRD11615)**

Semester B

•       Event Management 1 (HEVM11615)**

•       Media Law 1 (HMLW11615)**

•       Sales and Promotion Practice 1 (HSPS1161)**

•       Business Communication 1 (HBCM1161)**

•       Experiential Learning Certificate (HEXLC161)

 

All modules are compulsory and must be passed.

*Formative Assessments are undertaken and the highest grade achieved in Formative Assessment is retained. The final grade is based on the Summative Assessment only. A maximum of one (1) additional supplementary assessment opportunity is provided for the Summative assessment, which will be charged for.

** Two (2) formal Formative Assessments are completed and weighted at 20% (each) of the final grade. No supplementary assessments are provided for Formative Assessments. Two (2) Summative Assessments are completed and weighted at 50% and 10% of the final grade. A maximum of one (1) supplementary assessment opportunity is provided for each Summative Assessment, which will be charged for. A Learner must obtain a minimum of 30% in the first sitting/submission of a Summative Assessment to qualify for the supplementary assessment opportunity.

 

DURATION

Based on credits and notional hours of this qualification, the minimum duration is one year and the maximum duration is two years of study.

 

OUTCOMES

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

•       Operate effectively in the workplace using a number of Windows-based end-user applications

•       Apply general marketing principles to real life situations

•       Manage media and technology resources in organisations

•       Demonstrate marketing/business communication and brand management skills

•       Demonstrate entrepreneurial skills

•       Identify the socio-legal implications of media law within society and display cultural sensitivity with its application

 

ENTRY REQUIREMENT

National Senior Certificate (NSC), with English passed with endorsement for admission to Higher Certificate study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Higher Certificate study; or prior to 2009, Senior Certificate with English as one of the modules passed.

 

COURSE CATEGORY

BOSTON HIGHER EDUCATION PROGRAMME

On successful completion the Learner will be issued a Higher Certificate in Marketing Practice, NQF Level 5, SAQA ID TBA, minimum 120 credits from Boston City Campus & Business College